Category: Ethics (Paper IV)

Ethics Integrity Paper IV UPSC

Ethics in influencer marketing

“Ethics in influencer marketing” is about finding the right balance between openness and promotion. This marketing strategy has become a powerful tool, allowing brands to connect with their target audience through trusted voices. However,...

What is Integrity | UPSC Ethics Paper 4

Integrity is the quality of being honest and having strong moral principles. It involves acting in alignment with one’s values and maintaining consistency between words, actions, and beliefs. Individuals with integrity are trustworthy, reliable,...