PayTM’s Mini App Store

Paytm aims to support one million apps on its recently launched Android Mini App Store as part of its efforts to support Indian developers and compete against tech giant Google.

  1. PayTM will also invest ₹ 10 crores for the app developers on its platform.
  2. The step is taken due to the monopolistic behaviour of US-based companies. 
  3. Paytm founder Vijay Shekhar Sharma said that the company is committed to developing India’s technology ecosystem.
  4. Paytm announced that over 300 app-based service providers have already joined the programme, including the likes of Domino’s Pizza, Decathlon, Netmeds, NoBroker, Ola etc.
  5. Paytm also announced the launch of its Android Mini App Store earlier this week, just weeks after Paytm’s app was blocked from Google Play Store for a few hours
  6. Google also clarified its Play policies to say that apps that chose to sell digital content through its Play Store, would have to use Google Play billing system and pay a percentage of the in-app purchase as a fee.

Paytm Mini App Store offers a dashboard to developers for analytics, payments collection along with various marketing tools to engage with the users.

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